New Lower Price
A scalable motion template system for Giant Eagle's targeted pricing campaign designed for future version iteration without starting from scratch.
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The problem: Giant Eagle needed to highlight new price points across various store locations, and with products and pricing constantly in flux, they needed a solution their own team could operate independently.
The answer was to develop a smart template system, versatile enough to handle multiple use cases and automatically adjust related on-screen elements whenever a value changed, keeping the finished result consistently polished without requiring a designer to rebuild it every time a price changed. The complexity was baked into the tool so the output stayed simple and consistent.