Little Birdie
Character design and animation system for Giant Eagle's beloved Birdie mascot built to scale across a full campaign's worth of video and static deliverables.
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How do you convincingly place a 2D character into live-action environments across a wide range of shots and formats? With a little time on-location to collaborate with the production crew and a lot of time spent building a scalable puppet-like character rig that can handle any action thrown at it.
Building Birdie's rig to be flexible enough to handle unlimited posing options while giving precise control over shading was imperative – it ensured we could match Birdie's styling to the in-camera lighting from shot to shot. Once the character system was locked, it extended naturally into still poses for print and digital ads, as well as modular social media templates built to evolve with the campaign as it grew.