Clear View
Visual identity, storyboards, and hero spots for a regional credit union brand campaign. From concept through final animation and a hand-off asset library that extended into out-of-home.
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Chemistry brought Animal in to develop the visual identity and animated hero spots for a broader Clearview Credit Union brand campaign. I owned the project end-to-end on the creative and production side – concepting through storyboards, designing the visuals, and animating the final spots.
The work was built with longevity in mind. The final asset library handed off to the agency went on to be adapted for billboards and broader campaign extensions, which meant designing with scale and flexibility baked in from the start.
